Brightening Futures

We promise to make a positive impact for generations to come.

At Vera Bradley, we love to make women's and children's lives better. We partner with a number of amazing organizations that create positive ripple effects nationwide and around the world.

Blessings in a Backpack

Blessings in a Backpack quickly captured our hearts with its mission and impact. This national organization mobilizes communities to provide food to school children in need.

We have been committed to this cause since 2019. We've donated backpacks, hosted star-studded events, and with your help, made BIG donations to this amazing organization.

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Free Mom Hugs

We've always looked to make the world a brighter place. As a brand rooted in empathy, thoughtfulness and kindness, we believe in coming together to spread love. That's why working with Free Mom Hugs was such a perfect match.

Founded by moms, Free Mom Hugs works as an advocate for affirmation and equality for all by providing visibility, education, conversation and yes, hugs!

Since 2020, we've partnered with Free Mom Hugs during Pride Month on special styles that raise awareness — and dollars — for their inspiring work.

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New Hope Girls

When we were first introduced to New Hope Girls, we were so inspired by their story and mission: Providing light and life to girls and women arising from the darkest and most difficult places.

After traveling to the Dominican Republic to meet the women behind the nonprofit, we knew we had to get involved.

We sponsored New Hope Girls’ new workshop in 2016, helping them build a safe and efficient sewing workspace that has become a sacred place for women to grow as artisans and as individuals.

Our collaboration has evolved into the development of several collections. 75% of their net proceeds support New Hope Girls' important work.

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