Legal Information

SMS/MMS Terms of Service


Effective Date: July 30, 2020


By opting-in to Vera Bradley Designs, Inc.'s ("Vera Bradley") SMS/MMS service, you agree to be bound by these Terms of Service, as well as our Privacy Policy and Terms of Use. If you do not agree to these Terms of Service, please do not use our SMS/MMS service. We reserve the right to modify these Terms of Service at any time and will post such changes here. By continuing to use the service after Vera Bradley posts any such changes, you agree to be bound by the modified terms. If you do not agree to any change, you must immediately stop using the service following the instructions provided below. Please review the Terms of Service regularly for updates and changes.

    • Data obtained from you in connection with this service may include Personal Information. Please see our Privacy Policy regarding what information may be collected and how such information may be used by us.
    • Upon opting-in to our SMS/MMS subscription service, you will receive SMS/MMS messages on behalf of Vera Bradley or Vera Bradley Outlet Store regarding our store events, such as new store opening and in-store events, as well as occasional promotions, until you opt-out. The number of messages that you receive through the Vera Bradley Alerts service will vary.
      • You can always cancel this Vera Bradley Alerts service at any time by texting the word "STOP" to 72276 or cancel Vera Bradley Outlet Store Alerts service at any time by texting the word “STOP” to 42701. You may also reply "STOP" to any message you receive from us. Upon receipt of your "STOP" message, we will send you a SMS/MMS message to confirm that you have been unsubscribed. At that point, you will no longer receive any further SMS/MMS messages from Vera Bradley or Vera Bradley Outlet Store. If in the future you decide to join the service again, please follow the opt-in process.
        • If you need any assistance with Vera Bradley Alerts, you can always text the word "HELP" to 72276 or if you need assistance with Vera Bradley Outlet Store, you can text the word “HELP” to 42701, reply "HELP" to any message you receive from us. Upon receipt of your "HELP" message, we will respond with "STOP" instructions and a link to these Terms of Service.
          • Our service is available through the following participating carriers: AT&T, Verizon Wireless, Sprint, T-Mobile, Boost, US Cellular, Virgin Mobile, Alltel and Metro PCS.
            • Message and data rates may apply to SMS/MMS messages sent and received by you. If you have any questions regarding those rates, please contact your wireless carrier. Carriers are not liable for delayed or undelivered messages.
              • Vera Bradley will not be liable for any delays in the receipt of any SMS/MMS message. Our SMS/MMS service is provided on an "as is" basis, without warranties of any kind. You acknowledge and agree that SMS/MMS message content is transmitted unencrypted and that eavesdropping of wireless communications, including SMS/MMS messages, by third parties is possible.
              • Any questions may be directed to:
                Vera Bradley Customer Service
                12420 Stonebridge Road
                Roanoke, IN 46783
                or by email at or by phone at (888) 855-8372.